TouchTunes launches campaign for Absolut Vodka

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TouchTunes Corporation, an on-location interactive entertainment and marketing network, announced it will be featuring an ad campaign for Absolut Pears Vodka. The campaign will run from 12/20 1/4/08, on 10,000 TouchTunes music systems nationwide. Creative will include two alternating Absolut Pears billboards that will be interspersed throughout the user experience. Additionally, the campaign will have a special interactive element which will encourage users to participate in a branded survey.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.