Radio group Townsquare Media, which is also very active in the internet and live event spaces, has added to its collection, picking up XXL, a hip hop magazine that will go totally online upon publication of its final print issue next month.
According to TM, XXL picked up 1.3M unique visitiors in August alone, and its total of Facebook likes and followers exceeds 800K.
Two other properties are included in the deal: King and Antenna. They are being sold by Harris Publications.
TM has more than 20 assets in this category.
“The acquisition of XXL, King and Antenna from Harris Publications represents the continued growth of Townsquare Media’s national digital asset portfolio and our commitment to the cultivation of influential brands and original multimedia content in music and entertainment,” commented Bill Wilson, Townsquare Media’s Chief Content Officer. “We are tremendously excited to add these premium brands to Townsquare Media’s portfolio which attracts over 75 million US monthly unique visitors, allowing advertisers and agencies to better reach the incredibly important urban audience.”
RBR-TVBR observation: Watch this company. We believe it is pointed in the right direction. If it plays its cards right, good old fashioned radio will be a lynchpin in a thoroughly modern media corporation.