Until today, Townsquare Media had separate digital content and radio content teams. Now, it is combining both units.
As a result, a new Chief Content Officer has been named. At the same time, additional responsibilities beyond his current programming duties are being given to Kurt Johnson, making him the company’s chief music industry liaison.
Jared Willig will hold the Chief Content Officer role. He’s a 10-year Townsquare Media veteran, and he’ll lead content strategy and execution across all platforms for 322 local radio stations, over 350 local websites and mobile apps, and Music & Entertainment brands XXL Magazine, Taste Of Country, Loudwire, Ultimate Classic Rock, ScreenCrush and PopCrush.
He will also continue to oversee AMPED, the monetization of the Townsquare brands’ digital platforms.
With Willig’s appointment comes the creation of the “Townsquare Content Team,” which Johnson will help lead under the new title of SVP/Content and Programming.
And, as aforementioned, he will continue to lead Townsquare’s music industry relations.
Jackie Corley, who had been overseeing Townsquare’s Digital Content team, widens her responsibilities to become the VP of Local Content and Programming.
Townsquare COO of Local Media Erik Hellum commented, “Given Townsquare’s multi-platform approach to entertaining and informing our audiences and our communities, we will no longer have separate central teams for broadcast and digital content, but rather one incredibly talented content team led by Jared, Kurt and Jackie.”
Prior to joining Townsquare in 2010, Willig spent almost 10 years at AOL as the GM overseeing entertainment brands such as AOL Music and AOL Radio, Moviefone, and AOL Television. Before joining AOL in 2001, he worked in online marketing at BMG Entertainment. Willig is also a former club and radio DJ in New York, Philadelphia and Central New Jersey.
Johnson is well known for his role from 2001-2011 as VP/Programming for CBS Radio in Dallas. He also served as OM of AMFM Inc.’s Philadelphia stations. Johnson is also the former Program Director of Adult Contemporary WLTW “106.7 Lite FM” in New York, and was PD of Active Rock WAXQ “Q104.3” in New York under Viacom ownership.
Corley has been with Townsquare since 2014, serving as Digital Managing Editor of Townsquare’s Mid-Hudson Valley properties in Poughkeepsie and Middletown.
