One year ago, Townsquare Media CEO Bill Wilson and CFO Stu Rosenstein were sharing with analysts and investors its strategy to cut corporate expenses while holding in to its Townsquare Interactive team at the local level. The reason: Keeping staff would put the “Digital First” local media company at the best competitive advantage once the recovery began.
The plan has paid off, and it is fueling the company’s return to 2019 levels with a greater quest of exceeding them. But, is Q3 falling short of the performance seen two years ago — setting up a difficult narrative for Townsquare’s peers?
