Toyota and Kia: Parallel Universes in Advertising


Auto consumers looking for quality, reliability and style often turn to Toyota for their next car purchase. But through its advertising, competitor Kia is making the case that buyers have other options to consider.

The two manufacturers do have much in common. Both companies produce award-winning vehicles. Their competing models are similar in quality and style and offer plenty of safety and advanced features.

Another similarity? Their ads also look alike — so much so that iHeartMedia-owned Media Monitors decided to conduct a face off to see how their advertising strategies compared.

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