Transportation Takes TV By Storm At Year’s End


Here in my car/I feel safest of all/I can lock all my doors/It’s the only way to live/In cars

Automotive retailers hoped those opening lyrics from the classic 1979 hit by Gary Numan were in the minds of prospective end-of-year buyers. The push for last-minute sales ahead of the new year was on for many auto brands, and broadcast TV was the venue where the advertisements were largely seen.

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