Tremor Media launches new interactive in-stream ad formats


Tremor Media, an online video ad network and provider of the Acudeo video monetization platform to over 900 websites, released a suite of new interactive in-stream ad formats that enable non-linear viewing experiences inside the player.  For the first time, the new ad formats allow advertisers to go beyond traditional pre-roll by presenting the viewer with options to view additional video content such as multiple TV ads, product reviews, tutorials, or long form branded content.  The formats also support new creative approaches to in-stream video advertising including interactive games and non-linear storytelling. Proctor & Gamble, Universal Pictures, Microsoft, and Ubisoft have all participated in Tremor Media’s beta test of the new formats.  

Called vChoice, Tremor Media’s new suite of in-stream ad formats deliver a menu of options during or after a short pre-roll teaser. The user-friendly vChoice formats invite audiences to engage in additional advertiser content, link to a web site, or continue to the publisher’s content.  For example an auto maker could use the format to present a short teaser video of a featured model, then present the viewer with several video choices such as 1) explore the entertainment system and view a demo of the DVD player; 2) watch a Consumer’s Report video comparing this model to others in the same class; 3) watch a video on safe driving tips for teens if related to a model that is especially popular with younger drivers; and 4) Search the inventory and pricing of local dealers in the user’s area.  All of this can be experienced by the viewer inside of the player, without leaving the web site.  Results of the beta test show triple digit lifts in established engagement metrics for pre-roll and rich media, including video completion rates, time spent, and click through rate.