Tribune Broadcasting, the over-the-air TV arm of Tribune Media, is adding 15 markets to the roster of DMAs where an iHeartMedia-owned local monitoring service can capture data for its Spot Ten TV reports.
That’s the crux of a new deal between Tribune and Media Monitors.
Tribune has long been a Media Monitors subscriber, with 17 markets utilizing its services.
Under the new agreement, Tribune brings Media Monitors to a total of 32 markets.
In addition to providing near real-time ad intelligence for television, cable, radio, print and digital, the multi-year accord includes the Media Monitors MM Analytics service.
