Have you ever heard of TMN Retail? We didn't think so – that's because it's hot off the presses at Tribune Media Net. The new arm of the multimedia company's newspaper sales division will come together under the TLC of Barry Haselden to handle the needs of about 15 of its top national retail clients.
"This idea is the direct result of dialogue with our major clients," said Ken DePaola, Tribune Media Net president. "They told us how they prefer to buy media, and TMN Retail is our response. This is all about going to market in a way that works best for our customers."
The move will also remove a burden from local sales forces, allowing them to bore in even harder on local clients. Tribune said the project will initially focus on newspaper/client relations and is expected to be fully up-and-running by September.