Digital audio and podcast player Triton Digital has been selected to aid a podcast producer and distribution in the delivery, monetization and measurement of its content.
The partnership allows Kast Media to use Triton’s podcast technologies, which include the Omny Studio publishing platform and Podcast Metrics audience measurement service.
“Triton’s suite of podcast technology delivers a mix of power, sophistication, and feature-rich capabilities that are best-in-class,” said Kast Media CEO Colin Thomson. “We share a vision to drive the podcast space forward in both listener experience and revenue optimization. We are thrilled to be working with Triton and look forward to leveraging their tools and knowledgeable team to scale our podcast content, reach more people, and further increase revenue.”
Sharon Taylor, Managing Director at Triton Digital, added, “We are pleased to be providing Kast Media with all that they need to seamlessly grow, promote, measure and monetize their podcasts. We are confident that our comprehensive podcast platform coupled with our transparent advertising technology and validated measurement service will provide Kast Media with the tools, automation, and insight needed to grow and scale faster than ever before.”