Triton Digital announced its station affiliations leading into 2010 now exceed 5,000 – up 50% from a year ago. Said Neal Schore, Triton CEO: “Our Digital division’s growth is proof of unprecedented change within the media industry as well as the success stations and broadcast groups are experiencing by eliminating risk and tapping Triton Digital for audio and video streaming, text messaging, database marketing, ad serving and other tools and services.”
“The changes transforming our industry are real. Consumers want access to the content they desire no matter where they are and through a variety of different platforms. Advertisers are reacting by maneuvering budget into new channels in order to reach these consumers,” adds Mike Agovino, Triton COO. “As our growing numbers demonstrate, more stations appreciate the ease, flexibility, expertise and support a partnership with Triton Digital offers in narrowing these connections.”
Driving Triton Digital’s growth are technology assets that help stations establish an online identity, improve multi-media content, target, measure and reward loyal listeners, promote music discovery, and interact with listeners via community tools. In 2009, the company extended online stream measurement, ad insertion and database marketing services through acquisitions of Ando Media and Enticent (now Triton Loyalty).
“Triton Digital is paving the way forward for stations that understand the need to be visible on these critical platforms, but are struggling to move forward because of operational and resource issues,’’ said Agovino. “In building Triton Digital, we’ve sweated the details and reduced the barriers of entry through leading technologies. This month we officially introduce our latest innovation, FLEX, a web management system that represents a major leap forward in content management for radio stations.’’