Triton Digital has upgraded its monetization tech, “Tap”. The enhanced version of the advertising server platform adds better flow throughout the lifecycle of audio ad campaigns.
The enhanced version of “Tap” provides:
–A simplified user interface and quick search filters limit the number of clicks required to create a campaign.
–Advanced creative management features, including the ability to use multiple creatives in a single flight, support for weighted or sequential rotations, and the option to apply targeting rules to specific creatives.
–Enhanced ad break support for more granular control of pacing and frequency capping and new ad separation rules, in accordance with IAB guidelines. It allows for better enforcement between publisher direct sold and programmatic ads.
–Expanded ad and campaign targeting that includes advanced geotargeting across all countries, with publisher content grouped into a single campaign.
“Our unparalleled portfolio of audio advertising technology helps publishers manage and monetize content more efficiently,” said Benjamin Masse, Chief Product Officer, Triton Digital. “Tap provides a fluid experience throughout the audio ad campaign lifecycle to better deliver personalized ad creative that improves not only the listening experience, but an organization’s bottom line.”
“Tap” is an API-driven platform that publishers can choose to control everything via an API or the Tap UI.
