Sun Broadcast Group. Inc. will provide national ad sales representation and assist in station affiliation for all products of Talk Radio Network effective immediately, replacing Dial Global, with which it is currently suing over alleged monopolistic practices. The new partnership adds to the growing portfolio of news, talk and entertainment programming that Sun has been representing since 2008.
In making the announcement, Jason R. Bailey, Sun Broadcast Group CEO, said, “In this day of safe, personality driven radio, the stable of talent that TRN continues to expand is something we are very proud to present to our agency partners. From new entertaining talk products to amazingly produced long form news, I believe the iconic brands that have put their faith and trust in Sun over these last several years will be excited to become part of this new direction in network programming.”
For 20 years, Talk Radio Network (www.talkradionetwork.com), has continued to offer an impressive lineup of talent including the recently launched “The Andrea Tantaros Show”, Fox’s new “It” girl, from 9:00 AM to 12:00 Noon ET. Joining Jerry Doyle, Rusty Humphries, Phil Hendrie and others, Andrea and Talk Radio Network continue to set the bar for entertaining talk programming and listener involvement coast-to-coast.
Mark Masters, CEO of the TRN companies, said, “We look forward to a long and prosperous alliance with Sun Broadcast Group. Jason and his team understand what it takes to succeed in radio today. We are pleased that our products will be well represented with Sun as we continue to grow each and every one of the TRN companies.”
RBR-TVBR observation: The timing for this move is a bit telling. Remember, Dial Global’s loan covenant is due 2/28. The company will either get additional funding from its investors or may have to declare bankruptcy. DG has repped TRN for many years.