Tru Optik, a TransUnion company, announced today an agreement with Targetspot to offer advertisers audience-based targeting capabilities for streaming audio.
Tru Optik’s data management platform will be integrated into Targetspot’s tech stack, available starting February 2021.
Through this integration, buyers and sellers are able to identify and segment audiences across mobile and streaming audio devices, including smart speakers.
In addition, media companies and audio advertisers will be able to leverage Targetspot’s audio supply inventory with consumer and behavioral insights across streaming audio and podcasts.
“Mapped against Tru Optik’s patented Household GraphTM of more than 80 million U.S. homes, advertisers will have advanced audio targeting capabilities that result in precise, effective and cost-efficient advertising campaigns across mobile, smart speakers and even gaming consoles,” the companies boast.