TUDN Radio, the rebranded and retooled service formerly known as Univision Deportes Radio, is about to get a serious boost in one of America’s most important Hispanic media markets.
Univision Communications‘ Houston station group is flipping the switch on Monday to bring Houstonians “the market’s only Spanish-language sports radio station.”
With ESPN Deportes Radio now defunct, aside from a couple of podcasts; Fox Deportes Radio relatively quiet; and Unanimo Sports still seeking maximization of its offerings, sales could be a challenge for a Deportes-minded radio station.
For Univision, flipping KQBU-FM 93.3 to “TUDN 93.3 FM/1010 AM” is an opportunity for growth while maintaining the current programming in the market. As of today, KQBU is a simulcast partner of KAMA-FM 104.9, a Spanish Contemporary station branded as “Latino Mix.”
KAMA, a Class C2 FM licensed to Deer Park, Tex., will stay as “Latino Mix”; the station’s signal contour makes it a full Houston-market FM.
KQBU is really a Beaumont-Port Arthur station. Its 97kw Class C signal puts city-grade coverage over Houston’s east side. In the car, it’s audible across the metropolitan area.
As “TUDN,” KQBU will now simulcast Class B KLAT-AM 1010 in Houston. It’s already a TUDN-branded station. Hence, KQBU is switching simulcast partners.
For locals, programming will include Spanish-language coverage of the Astros (MLB), Houston Dynamo (MLS), Houston Rockets (NBA), and Texas A&M Aggie football. There are also simulcasts from TUDN Radio’s soccer portfolio.
Local programming includes a 10am-noon Central program hosted by Cesar Procel (pictured, top left), “Encanchados.”
KQBU-FM has been the home of “Latino Mix” since its December 2017 arrival in the market. Previously, it was “Qué Buena,” offering regional Mexican programming.