Turn Off The AC: EMF Scores On Jersey Shore


In a matter of weeks, someone will undoubtedly blurt out, “Elvis has left the building.”

That’s because a station airing the Premiere-syndicated Elvis Duran Morning Show, based at WHTZ-FM (Z100) in New York, that puts a Class A signal over two cities on the southern half of the Jersey Shore has just been sold.

With this deal, hits from Halsey are set to be replaced with the top tracks from Hillsong Worship.

An asset purchase agreement was finalized May 31 and filed with the FCC on Wednesday (6/20) that sees Longport Media LLC part ways with WWAC-FM 102.7 in Ocean City, N.J.

The facility puts a signal over the beachfront community and nearby Atlantic City, in addition to nearby Brigatine and Sea Isle City.

The limited signal may have proven to be a challenge against such competitors as Class B 50kw WAYV-FM 95.1 and simulcast partner WAIV-FM 105.5 in Cape May, N.J.

Longport is selling WWAC to Educational Media Foundation, the noncommercial entity that is now the second-largest holder of radio station licenses in the U.S.

EMF is paying $570,000 for “AC 102.7,” and has made a $28,500 escrow deposit with Media Services Group, the broker in this deal.

Longport also owns Rock WMGM-FM 103.7, News/Talk WOND-AM 1400, and Oldies WTKU-FM 98.3, all of which primarily cover the greater Atlantic City area.

Listed as the contact for Longport on the APA is Mark Macey, who oversees Cherry Hill-based Interstate Outdoor Advertising. So is co-owner George Miller, who with Drew Katz has equity in the stations.

Speaking to RBR+TVBR, Miller notes that WWAC was not for sale. It was EMF, through its broker Media Services Group, that approached Longport about a possible deal. As WWAC was the smallest station of the Atlantic City cluster and EMF wanted in the market, they started talking; a deal was struck.

While “AC 102.7” will soon disappear, Miller tells RBR+TVBR that the Hot AC programming will move over to another FM. WMGM uses a 50kw Class B facility that’s on par with competitor WAYV, while WTKU is a 6kw Class A.

The sale of WWAC comes following a May 21 report in ACPrimetime.com that Dave Coskey is exiting as President/GM of Longport Media after seven years in that position.

What will EMF end up doing with WWAC? Christian AC KLOVE is expected to appear on the station, giving it a much-needed entry into southern New Jersey. WWAC could be used in association with Camden-licensed Class B WKVP-FM 106.9, which brings KLOVE to the Phiadelphia market and enjoys city-grade coverage of both Trenton, N.J., and Wilmington, Del.