Turner upping show promotions around MLB


Turner Network Sales says it’s ramping up affiliate promotions in Q3 and Q4 around the MLB Postseason on TBS for truTV’s new season of World’s Dumbest and season four of the Cartoon Network series Star Wars: The Clone Wars. Turner will implement three separate turnkey local market promotions that will pepper the country this fall, visiting high-traffic areas in 38 cities across the US, partnering with the major cable MSOs in each market.

Turner will bring its “MLB Postseason on TBS Bobblehead Tour” to eight cities in September in order to capitalize on the building excitement for the postseason airing on TBS beginning 9/30. Baseball fans can get their photo taken with Postseason Pete, a 12-foot bobblehead statue decked out in the home teams’ uniform, test their skills in the batting cage and try their luck with the pitching machine, as well as receive co-branded prizes and premiums. The tour will visit at eight MLB games throughout September, including stops in Cincinnati, Detroit, Milwaukee and St. Louis.
Turner will once again bring its Star Wars: The Clone Wars TAKEOVER promotion to 10 markets beginning this month. The promotion, which will visit high-traffic family friendly venues in each city, will consist of a green screen photo op with fan favorite characters, a co-branded prize wheel where fans can have a chance to win Star Wars premiums, including Star Wars Ultimate FX Lightsabers donated by Hasbro, and a meet and greet with the heroic Clone Troopers. Star Wars: The Clone Wars premieres its fourth season on 9/16, with a one-hour special event beginning at 8 pm ET/PT.
To promote World’s Dumbest, which will premiere in October, Turner is taking the show on the road with the “Play Dumb truPIDITY Event,” a live game show experience based on the popular truPIDITY online game on truTV.com. Fans can test their trivia skills by watching clips from World’s Dumbest. In order to win truTV-branded prizes. The promotion will visit 20 targeted truTV markets across the country at high-traffic venues such as concerts, malls, festivals and sporting events, including stops in Memphis, Atlanta and Boston.

RBR-TVBR observation: Promotions such as these provide added value and goodwill to the local MSOs that carry these networks. It also helps solidify the relationship Turner has with Major League baseball and of course, kicks up ratings a notch as well.