With the last broadcast transaction of the year — a $55.8 million TV deal — the broadcast deal volume for 2020 passed the $1 billion line, closing with a total of $1.02 billion.
That’s an 87% drop from 2019, Volker Mörbitz of S&P Global Market Intelligence notes, clearly highlighting the challenges of the COVID-19 pandemic.
It is, however, a volume 27% higher than that of 2010 when the deal market felt the full impact of the 2008-2010 financial crisis.
