Total broadcast television ad revenues were down 22.6% in the third quarter of 2009 compared to the same period last year, according to a Television Bureau of Advertising (TVB) analysis of estimates supplied by TNS Media Intelligence.
Breaking the total into its component parts, network TV was down 21.5% in the quarter, syndicated TV was down 7.2%, and local broadcast television (based on the top 100 markets) was down 28.1%. Local broadcast TV, in particular, suffered from a drop in political dollars in comparison with the spending last year leading up to the 2008 presidential election.
|3rd QUARTER 2009 SUMMARY|
|3rd Qtr 2009||3rd Qtr 2008||% Change|
|Total Broadcast TV||8,798,552.1||11,369,455.3||-22.6|
|JAN-SEPT 2009 SUMMARY|
|Jan-Sept 2009||Jan-Sept 2008||% Change|
|Total Broadcast TV||28,901,446.9||34,299,026.8||-15.7|
|*Includes both local and national spot activity in the 100+ markets measured by TNS/MI.|
|Copyright 2008, 2009. TNS Media Intelligence|