Measurement Dominates The Conversation At TVB Forward


By Renee Cassis

NEW YORK — It’s a new hybrid model that resulted in record attendance for the Television Bureau of Advertising’s annual autumn Forward Conference. With more than 4,000 virtual attendees enjoying a daylong session including a multitrack afternoon program full of “Thought Leaders,” a crowd of over 100 television executives gathered for a live General Session across the morning hours at the event’s familiar Chelsea Piers venue on the West Side of Midtown Manhattan.

The combination of an intimate in-person affair and a more in-depth online program proved to be a big success, allowing attendees to gain insight and knowledge on a host of vitally important topics to TV industry leaders — most notably, measurement.

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