TV’s Long-Term Ad Growth: Reliant on AVOD?


You’ve heard the reports about the demand in the 2021 Upfront season being quite strong.

But, there’s an ugly truth that MoffettNathanson Senior Analyst Michael Nathanson can’t get past.

Starting in 2015, TV ad spend, most likely due to declining cable network impressions, has “decoupled” from U.S. economic growth.

The erosion forecast isn’t pretty.

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