The Weather Channel has partnered with DISH Network to sponsor Roush Fenway Racing's No. 26 car in Chicago and the No. 60 car in Indianapolis during this month's NASCAR Busch Series. The Weather Channel will serve as an in-market sponsor for the race car driven by Todd Kleuver in Chicago on 7/14 and by Carl Edwards in Indianapolis on 7/21.
Viewers of TWC will get a look at the car in an interview with this Saturday's driver, Todd Kleuver, airing on Friday night and Saturday. In addition, the network will provide NASCAR fans with a race day forecast during Weekend View Saturday morning. As part of the partnership, TWC will also be a large component to DISH Network's at-track marketing program.