Two-hours 'The X Factor' mild viewership


Last night, a special telecast of THE X FACTOR was the No. 1 entertainment program of the night, despite airing out of pattern and having very little promotion (due to ALCS playoff game contingencies).

In head to head competition among Adults 18-49, THE X FACTOR outperformed CBS’ Amazing Race in the 8p hour by +36% (3.4 vs. 2.5) and ABC’s Desperate Housewives in the 9p hour by +22% (3.3 vs. 2.7).l

THE X FACTOR: 3.3/8, down -11% from its most recent regularly scheduled Thursday telecast (10/13/11), but will likely go up a tenth or two in the finals.
In addition, THE X FACTOR retained 100% of its Thursday Adults 18-34 audience (2.9).
FOX ranked No. 2 last night in Adults 18-49, Total Viewers, Adults 18-34/25-54 and won the night in Teens.

ABC’s America’s Funniest Home Videos (1.5/4, up +7%) and Extreme Makeover: Home Edition (1.9/5, down -5%) were both about average. Desperate Housewives (2.7/6, down -4%) matched its lowest original rating ever, and through four weeks is down -29% from its comparable average last fall (2.9/7 vs. 4.1/10). Pan Am (1.8/4) dropped -5% and delivered its lowest rating to date.

Due to an NFL overrun in over 14% of the U.S., Fast Nationals for CBS are approximate. Following 60 Minutes (1.9/5, season low), CBS’ Amazing Race (2.5/6) dropped -11% and posted its lowest rated fall telecast ever, down -17% from its prior season average (3.0/7). At 9p, The Good Wife (2.1/5, flat) was about average, but through four weeks is down -45% versus the comparable performance of Undercover Boss in the time period last fall (2.1/5 vs. 3.8/10). CSI: Miami finished the night at a 2.4/6, up +9%.
Due to the nature of live sports, Fast Nationals for NBC are approximate. In addition, note that NBC’s 7p NFL Pre-Game will be sustained by Nielsen. Following Football Night In America at 7p (1.8/5), 730p (3.0/8) and 8p (4.6/12), NBC’s Sunday Night Football Game 6: Minnesota Vikings vs. Chicago Bears posted a 5.7/13 from 8:30-11p, down from last week’s Sunday

(source: FOX)