Two Reports, Two Concerns: Radio Revenue and Consolidation Trends


With 11 days remaining in the 2021 calendar year, the busy team at BIA Advisory Services on Monday (12/20) released its list of the top billers in broadcast radio for the 2020 calendar year.

To the surprise of no one, Hubbard-owned all-News WTOP in Washington is No. 1.

The data came at the same time as a report showing nearly 800 licensees as having left the radio broadcasting industry since 2019. As one broker sees it, however, it’s much ado about nothing.

RBR+TVBR OBSERVATION: Hundreds of licensees over the last 24 months that had perhaps one or two stations in their stable cashed out and are no longer radio broadcasters. But, isn’t this exactly what the NAB and many industry leaders want — a smaller ownership pool driven by even more consolidation?


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