U.S. Digital TV Proliferation:  Implications for Advertisers


Believe it or not, TV went digital a long time ago. This is why so many U.S. homes have TV set-top boxes and there exists a plethora of over-the-air broadcast sub-channels.

It is also the reason The Nielsen Company had to change the basis of its TV-measurement system from tuner frequencies to network codes embedded in program content.

The digital TV discussed today is a bit different from those early days, thanks to “over-the-top” (OTT) apps. What does this mean for broadcast TV, and what does it mean for advertisers? Guest Media Information Bureau columnist Ed DeNicola, Head of Television for Cambridge Analytica, chimes in on the subject.

It’s a good analysis of your digital competitors — unless you’re at CBS.

Please Login to view this premium content. (Not a member? Join Today!)