U.S. TV Advertising: Outperforming Expectations In Q2


On Thursday, one of Wall Street’s most influential analysts in the broadcast and digital media sectors offered a sobering report that predicts a major slowdown in ad revenue for such companies as Snap Inc., Facebook and Instagram parent Meta and even YouTube and Google parent Alphabet.

While those coming concerns took the spotlight in the MoffettNathanson investor note from Michael Nathanson, its senior analyst, the report also offered some highly positive news for the broadcast and cable TV networks serving U.S. audiences.

Please Login to view this premium content. (Not a member? Join Today!)