RBR+TVBR ENCORE: Unilever’s Safe Choice Is Radio


By Adam R Jacobson

It’s time to break out the old Kingston High School Marching Band pics of your favorite media trade publication editor belting out a high C while proudly parading down Fifth Avenue in New York.

This time, however, we’re taking a detour westbound over the George Washington Bridge and marching up Route 9W to 800 Sylvan Ave. in beautiful Englewood Cliffs, N.J. That’s the home of Unilever, and we’ve got something to say to them: Radio is your safe place for your brand messages and the strong ROI growth you’ve been fretting about in the digital world.

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