Univision Out-delivers NBC, CBS and CW among Adults 18-34Making it the #3 Broadcast Network in Overall Prime.
NPM Broadcast Prime Highlights Week of 05/17/10
• Univision finished the week as the #3 broadcast network in overall prime, beating NBC, CBS and CW, among Adults 18-34 (1.2 million). Additionally, Univision was the #1 network among Kids 2-11 (515,000), ranked # 4 among Teens 12-17 (216,000) and ranked #5 among Adults 18-49 (2.1 million) and Total Viewers 2+ (3.9 million).
• Last week, Univision out-delivered ABC, CBS, NBC or FOX on 6 out of 7 nights among Adults 18-34 and Teens 12-17 and on 3 out of 7 nights among Adults 18-49.
• Regardless of language, 5 of the Top 30 Programs for the week were on Univision among Adults 18-34.
• In week 35 of the current Season, Univision posted increases in broadcast prime when compared to the same week a year ago among Total Viewers 2+ (+16%), Adults 18-34 (+34%), Adults 18-49 (+22%) and Adults 25-54 (+18%).
• Univision was the #1 most-watched broadcast network in primetime on Friday night among ALL Adults 18-49 (2.2 million), Adults 18-34 (1.3 million) and Teens 12-17 (248,000) and ranked #4 among Total Viewers 2+ (4.0 million) for the night.
• “Hasta Que El Dinero Nos Separe” (For Love or Money) was the top-rated program on all of television on Friday night among Adults 18-49 (2.6 million) and Adults 18-34 (1.6 million). Rounding out the Top 3 shows of the night among Adults 18-34 was “La Rosa de Guadalupe” (The Rose of Guadalupe) at #3.
• For the third consecutive week, Univision was the #2 broadcast network in primetime on Wednesday night among Adults 18-34 (1.6 million).
• Last week, “Hasta Que El Dinero Nos Separe” (For Love or Money) made Univision the #2 network in the M-F/8-10pm time slot among Adults 18-34 (1.7 million) and ranked #4 among Adults 18-49 (2.9 million) and Teens 12-17 (275,000). On a nightly basis the novela was one of the Top 6 shows on television among Adults 18-34.
• “Mujeres Asesinas 2” (Killer Women 2) finale episode delivered an average audience of 2.8 million Total Viewers 2+, 1.5 million Adults 18-49 and 898,000 Adults 18-34. Thursday nights finale of “Mujeres Asesinas 2” (Killer Women 2) drew in more Adults 18-34 than FOX’s “Fringe” and ABC’s “Flashforward”.
• On Saturday night, “Sábado Gigante” (Giant Saturday) helped the network take the #3 position for the night among Adults 18-34 (404,000), beating NBC and CBS. Additionally, Univision was the #1 ranked network on Saturday night among Kids 2-11 (226,000) and ranked #2 among Teens 12-17 (100,000).
• With a strong Sunday night line-up, Univision was the #4 broadcast network for the night among Adults 18-34 (1.2 million) and Teens 12-17 (253,000); out-delivering CBS by 72% and 46%, respectively.
• Sunday’s finale of “Nuestra Belleza Latina” (Out Latin Beauty) garnered this season’s largest audience among Total Viewers 2+ (4.0 million), Adults 18-34 (1.2 million), Women 18-34 (728,000), Adults 18-49 (2.1 million) and Women 18-49 (1.2 million). The show saw impressive double digit increases versus its premiere episode among key demos: Total Viewers 2+ (+54%), Adults 18-34 (+69%) and Adults 18-49 (+55%). The 2010 finale also attracted more viewers than last year’s finale among Adults 18-34 (+15%) and Women 18-34 (+5%).
• In the Sunday 8-10pm time slot, “Nuestra Belleza Latina” (Out Latin Beauty) helped Univision garner the #3 position among Adults 18-34 (1.2 million) and Women 18-34 (728,000); out-delivering NBC and CBS. Additionally, the show delivered more Adults 18-34 than NBC’s “Minute To Win It,” “Dateline” and CBS’s entire Sunday night line-up which included “60 minutes” and the special presentations of “Brooks & Dunn: Last Rodeo” and “CSI Sunday-Special”.
(source: Univision)
