“¡Viva el Sueño!” (Live the Dream!) is a reality competition will put 14 professional artists who have not yet had their big break and give viewers the chance to select Latin music’s next big superstar. As official sponsors, the AT&T, Bud Light, Coca-Cola, State Farm and Target brands will be prominently featured throughout the program. Hosted by Hollywood actor and Latin American star Cristián de la Fuente and talented model/actress Carolina Guerra, “¡Viva el Sueño!” premieres Sunday, August 30th at 8pm ET/PT (7pm Central) on the Univision Network.
“AT&T, Bud Light, Coca-Cola, State Farm and Target are brands that truly understand the power of the Hispanic consumer, and recognize how to build a lasting relationship with this demographic,” said David Lawenda, president of Advertising Sales & Marketing, Univision Communications. “Univision is proud and honored to be able to continue to play an integral role in creating innovative marketing programs for our clients and helping them growth their business.”
Working closely with AT&T, Bud Light, Coca-Cola, State Farm and Target individualized programming content will be co-created and seamlessly integrated throughout the show via backstage lounges and rehearsal studios, among other areas which the contestants will face on a weekly basis.
AT&T, Bud Light, Coca-Cola, and State Farm have also partnered with Univision to provide the winner of “¡Viva el Sueño!” with $200,000 in cash and prizes, and most importantly, for the one chance to achieve their dream of stardom.
As the exclusive wireless sponsor for “¡Viva el Sueño!,” AT&T’s cross-platform sponsorship extends to online and mobile. Viewers will be able to visit Univision.com (keyword: AT&T) to get more details about their favorite contestant as well as other exciting “¡Viva el Sueño!” related information and have a chance to enter a sweepstakes to win an all expenses paid trip for two to the “¡Viva el Sueño!” finale in Miami, where the winner will also have an opportunity to win up to $50,000 cash.
Additionally, for fans on-the-go, Univision Móvil offers extensive content, including a dedicated “¡Viva el Sueño!” mobile site and video clips exclusively available to AT&T subscribers. Mobile fans will also be able to vote for their favorite contestants via text message and receive SMS alerts of “¡Viva el Sueño!” contestants.
Each Sunday night, the last three contestants will face “El Momento Clave de Bud Light” (Bud Light’s Key Moment) as viewers anticipate who will get immunity that night and be given another opportunity to sing for the live audience. The last person left in the spotlight will be the person eliminated from the competition.
The “Sala de Ensayo de Coca-Cola” (Coca-Cola Rehearsal Studio) will highlight contestant practices as well as interviews in which each contestant will share their dreams and aspirations. Additionally, fans can visit an online section of Univision.com (keyword “Coca-Cola”) and submit a short video of a singing performance for a chance to win $10,000. Univision.com will select the top five finalists whose videos will be featured online where users will have a chance to vote for their favorite videos. Users that vote on the videos will be entered into a sweepstakes and have an opportunity to win a $2,000 cash prize.
“Like a good neighbor,” State Farm will be able to protect one lucky contestant from elimination at the end of each episode. The contestant, selected by the judges, will be given coaching by a celebrity/artist in the “Apoyo y Guia” (Support and Guidance) segment courtesy of State Farm, which will help them become a better competitor and prepare for the following week.
“Salon Rojo de Target” (Target Red Room) is the exclusive backstage lounge where viewers will get an in-depth look at each artist as they prepare to face another night of competition.
