Univision has two most watched, does well Jan 11 week


Univision #1 Network in the Country in Overall Prime on Friday Night among ALL Adults 18-34

NPM Broadcast Prime Highlights Week of 01/11/10

Univision was the #1 network in the country on Friday night among ALL Adults 18-34 (1.1 million) and ranked #2 among ALL Adults 18-49 (2.0 million) and Teens 12-17 (211,000), behind CBS. 

 Univision had the two most watched programs on Friday night among Adults 18-34 with #1 “Sortilegio” (Love Spell) and #2 “En Nombre del Amor” (In The Name of Love).  Additionally, “Sortilegio” (Love Spell) was among the top 5 programs for the night among Adults 18-49 (ranked #4) and Teens 12-17 (ranked #3).

 On Tuesday night, Univision was the #4 ranked network in primetime, out-delivering ABC and CW, among Adults 18-49 (2.0 million), Adults 18-34(1.0 million) and Total Viewers 2+ (4.0 million).  Additionally, Univision ranked #4 on Wednesday night among Adults 18-34 (1.1 million); beating NBC and CW.

 Univision ended the week as the #3 ranked network in overall prime among Teens 12-17 (222,000) and Kids 2-11 (429,000), out-delivering ABC, CBS and CW.  Additionally, Univision was the 5th most-watched network in primetime last week among Total Viewers 2+ (3.6 million), Adults 18-49 (1.8 million) and Adults 18-34 (954,000), out-delivering CW. 

Univision out-delivered ABC, CBS, NBC or FOX  on 4 out of 7 nights among Adults 18-34, on 3 out of 7 nights among Adults 18-49 and Persons 2+, and on 6 out of 7 nights among Teens 12-17.

 Univision’s 8pm novela “En Nombre del Amor” (In the Name of Love) helped the network rank #2 in the hour, behind FOX, among Teens 12-17 (306,000).  The novela made Univision the #4 ranked network in the 8pm-9pm hour among Adults 18-34 (1.2 million), delivering more viewers than ABC and CW.

 “Sortilegio” (Love Spell) at 9pm made Univision the #4 ranked network among Adults 18-34 (1.4 million) and Women 18-34 (925,000), beating NBC and CW in that hour.  Additionally,  Univision ranked #2 among Teens 12-17 (321,000), behind FOX in the 9pm hour. 

In head-to-head competition in the 9pm hour, Univision’s “Sortilegio” (Love Spell)(2.5 million) delivered nearly four times the Adult 18-49 audience of Telemundo’s premiere week of “Perro Amor” (650,000).

 “Sabado Gigante” (Giant Saturday) helped Univision garner the #3 position on Saturday night among Adults 18-34 (611,000), Adults 18-49 (1.2 million), Teens 12-17 (127,000) and Kids 2-11 (298,000), beating NBC and ABC.

Univision’s “Sabado Gigante” averaged its highest audience levels in the current 2009/2010 season among Adults 18-34 (611,000). Saturday’s telecast also ranked as the second highest among Adults 18-49 (1.2 million) and third highest among Total Viewers 2+ (2.6 million).

Univision’s Sunday night movie “Cine Especial” featuring “La Comadrita” delivered more Adults 18-34 (804,000) than NBC’s “Golden Globes Arrival” special and FOX’s 7pm special presentation of “24”.

(source: data and information provided by Univision)