Univision hits on all cylinders in Q4 2012


Television revenues were up, radio revenues were up and digital revenues more than doubled for Hispanic media giant Univision. Univision head Randy Falco was particularly proud of Univision Network’s achievement of overtaking CBS for be the #4 network full year in the 18-34 demo.

For the quarter, total revenue was up 8.9% to $671.7M. Breaking that down, television was up 5.1% to $543M, radio was up 7.2% to $89.1M and digital was up 135.8% to $39.6M.

For the year, total revenue was up 7.4% to $2.442B, including a 6.3% gain to $2.010B in television, a 4.1% gain to $336.3M in radio and a 58.8% gain to $95.9M in digital.

Univision’s Nielsen triumph in the 18-34 demo for the full year came as a result of amassing an average audience of 968K compared to CBS’s 964K average. It was the #5 network during Q4 in both 18-34 and 18-49 rankings.

Falco stated, “Our ratings and engagement across platforms for the fourth quarter and full year 2012 reflect the impact we now have on the overall media landscape. The Univision Network increased its ranking among the major U.S. networks for the full year 2012 by beating CBS to take the #4 spot in broadcast primetime among Adults 18-34. UniMás – previously TeleFutura – was the fastest growing broadcast network during the fourth quarter, outpacing all other broadcast networks in percentage growth compared to the fourth quarter last year among all key demographic groups during broadcast primetime. Univision also had the #1 ranked Spanish-language radio station during the quarter among Adults 18-34 in 7 of the top 10 Univision markets where Arbitron’s Portable People Meter is used. Additionally, our digital and social media engagement continued to make significant strides as our Facebook and Twitter followers grew by more than 25% during the fourth quarter. Our success in 2012 has provided a promising start to 2013 and we look forward to further growth and expansion of our platforms and offerings.”