Univision Interactive Media mobile sites go live on MIA platform


Leading mobile solutions provider MIA International announced all of the mobile sites for Univision Interactive Media are now live on its Publisher Platform. Univision Interactive Media and MIA partnered to re-launch Univision.com’s network of mobile sites and to deliver mobile advertising on these sites via MIA’s proprietary ad serving and campaign management tool, AdFactory.

Using MIA’s versatile mobile site development platform to manage its sites in-house, Univision Interactive Media  has launched the main Univision.com mobile site, new national mobile sites including Noticias (News), Entretenimiento (Entertainment) and Juegos (Games), and site specials such as “Delicioso” (Delicious), “Mira Quién Baila” (Look Who’s Dancing) and Bicentenario (Bicentennial). In addition, the team has launched nearly half of the 70 local TV and Radio station sites planned for this year.

“MIA is very excited to be working with Univision Interactive Media as its mobile platform partner. Univision has a very strong position in the U.S. mobile market and has excellent editorial properties that cater for the Hispanic market,” said Richard Mergler, USA CEO, MIA International.

“The MIA platform gives Univision the ability to create multiple sites and maintains a uniformity of delivery and user experience across ALL of the network’s sites,” continued Mergler.

Kevin Conroy, president, Univision Interactive Media said: “Mobile continues to be a central focus of our overall strategy, and a big area of growth for us. Our mobile sites have generated very strong traffic and engagement among Hispanics, with triple digit increases in visits and page views over the past year alone. With strong partners like MIA, we look forward to continuing to grow our penetration of the U.S. Hispanic mobile marketplace.”

Since the partnership began, MIA’s AdFactory has delivered all the mobile advertising campaigns from both Univision Interactive Media’s internal Sales Department, as well as third party networks. Plus, AdFactory is also being used to deliver all display advertising across the various Univision apps, including the Univision Fútbol (Soccer) App and Univision Video App.