The Uforia app offers U.S. Hispanic’s most popular live radio stations, a deep selection of Latin genres, exclusive digital channels, a custom radio offering with more than 20 million songs, and a high level of human curation.
Launched last quarter, the Uforia music service aligns the company’s music efforts under one umbrella and solidifies Univision’s position as Hispanic America’s home for music discovery, regardless of language or platform. As part of its strategy, the Uforia music service includes worldwide premieres on TV, Radio, and Digital, by both established artists (from Prince Royce to Vicente Fernandez and Marc Anthony), and developing artists (from Ariana Grande to Becky G and Jessica Sanchez). Uforia leverages the size and scale of Univision’s media platforms, offering the most cutting edge entertainment to Hispanic America.
“Our digital growth over the last 6 months has been staggering, we just recently climbed to the #10 streaming position per the Triton Ranker, and we are really just getting started,” said Jose Valle, president of Univision Radio. “This new app helps us to create multi-platform integrated marketing solutions for our ad partners, to stay connected and activate our audiences throughout the day.”
Evan Harrison, EVP/Univision Radio added, “We beta tested the new features over the past few months, and we took the time to see what resonates. The response has been phenomenal, fans are coming back daily, and they are going deep — our exclusive Cumbia and Alternative regional stations rank among the top 10 most listened to and our curation element appears to be the real difference maker.”
Uforia users are able to stream 60 of Univision Radio’s stations. Additionally, more than 13 exclusive digital-only channels are also available for streaming including Premios Juventud, H2O Music Festival, Dulce, Romantica, La Chula, El Sancho, Planeta Rock and more. These digital channels will feature some of the most popular classic all-time favorites as well as today’s more modern tunes.
Fans looking for a more tailored experience can create their own custom radio stations, tapping into a library of more than 20 million songs across deep Latin genres. The Uforia app also offers a friend-sourcing social feature enabling easy sharing via Facebook.