Univision Radio listeners recently joined a nationwide effort to battle childhood cancer and other deadly diseases during the annual St. Jude Promesa y Esperanza (Promise and Hope) Radio Event, on 2/2 and 2/3, benefitting St. Jude Children’s Research Hospital. Univision Radio partnered with St. Jude to bring the nationwide effort to its listeners, resulting in more than $5.25 million in cash and pledges. Univision Radio stations across the country and in Puerto Rico dedicated the two days of programming to raising funds for St. Jude.
This year, Univision activated 360-degree support of the event via its radio, television, online and social media platforms. Additionally, Univision personalities supported the effort via social media including El Show de Piolin’s Eddie “Piolin” Sotelo; Sabado Gigante’s Javier Romero; Despierta América’s Poncho de Anda, Raúl Gonzalez and Karla Martínez; Primer Impacto’s Pamela Silva Conde; El Gordo y La Flaca’s Lily Estefan and Raul de Molina, Julie Stav, Dra. Isabel, Raul Brindis, Ilia Calderón from Noticiero Univision Edición Nocturna, Intimo’s Alberto Sardinias and more.
The Promesa y Esperanza event was further supported by a number of Latin celebrities who reached out to their fans through live interviews, PSAs, call-ins and continuous messages through their social media networks. Supporting celebrities included Luis Fonsi, Gloria Estefan, Daisy Fuentes, Luis Enrique, Prince Royce, Graciela Beltran, Karen Martinez, Dulce Maria and Natalia Jimenez.