Univision Radio has extended and expanded its contract with the company to get access to Triton Digital solutions including a2x, Ad Platform, Streaming, Webcast Metrics and royalty reporting. Univision Radio has been a Triton partner since 2007. The company will extend its usage to include the recently released a2x programmatic ad exchange for digital audio. Univision Radio will continue its use of Triton’s Advertising Platform, which provides campaign management and ad insertion technology to monetize streaming broadcasts by delivering contextual and appropriate ads. The deal includes both Univision Radio stations and the new Uforia Music App.
Said Lee Davis, EVP of Sales at Univision Radio: “We are excited to expand our relationship with Triton Digital. This partnership will allow us to continue providing advertisers with innovative streaming solutions, as well as a great experience for our growing digital audience.”
“Univision is a forward-thinking publisher that realizes the importance of digital within the radio market,” said Dominick Milano, President of Publisher Development at Triton Digital. “Triton is dedicated to innovation and will continue to provide Univision and our other publisher clients with ever-evolving technology that enables them to fully monetize their content.”