Univision Solidifies Its Upfront Plans


Billing itself as “America’s Hispanic Superbrand,” Univision Communications will be touting its upcoming slate of shows and live event programming at an Upfront presentation scheduled for the evening of May 13 in New York.

Noting that “it’s a new day!,” invitations to select media representatives and advertising industry professionals went out via email on Thursday for the event, which allows attendees to “experience Univision’s unique storytelling through an immersive activation.”

The event is scheduled for 6pm on Monday, May 13 — opposite NBCUniversal Telemundo Enterprises’ annual party.

Univision has selected Center415 for its evening event, eschewing a midday time slot as seen in previous years.

RBR+TVBR will be in New York on May 13 and May 14 to cover the Upfronts. Be sure to visit RBR.com for coverage from Editor-in-Chief Adam R Jacobson.