Univision Spins WQBU For a Fraction Of Its Purchase Price


NEW YORK — Thirty-five years ago, if one were to tune 92.7 MHz in Queens and the western portion of Long Island, there’s a good chance the only thing “Mexican” they’d hear would be the Wall of Voodoo track “Mexican Radio.” At the time, it was the home of Modern Rock outpost WLIR-FM, licensed to Garden City.

Times change, and since 2004 the facility has aired Spanish-language programming under Univision Communications ownership. Another change is in the works, and this will see the station’s return to English-language programming, under a new owner.

The bigger takeaway, however, is the extreme valuation difference between Univision’s purchase price and that from this Class A FM’s pending sale that sees Kalil & Co. involved.

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