Local Market Highlights: Regardless of language, the first two days of the 2010 FIFA World Cup™ coverage on Univision stations out-delivered coverage of the same games on ESPN and ABC in the following markets:
Among Total Viewers 2+ in Los Angeles (+80%), Miami (+39%), Houston (+65%) and Dallas (+11%)
Among Adults 18-49 in Los Angeles (+73%), Houston (+88%) and Dallas (+4%)
Among Adults 18-34 in Los Angeles (+140%), Houston (+206%) Dallas (+17%) and Phoenix (+37%)
Among Persons 12-34 in Los Angeles (+121%), Houston (+156%), Phoenix (+10%) and San Francisco (+4%)
Regardless of language, Univision’s coverage of the 2010 FIFA World Cup™ Game 4 (Argentina vs. Nigeria) out-delivered ESPN’s coverage of the same game:
Among Total Viewers 2+ in Los Angeles (+106%), Miami (+69%), Houston (+100%), Dallas (+21%), San Francisco (+39%) and Sacramento (+36%)
Among Adults 18-49 in Los Angeles (+118%), Miami (+20%), Houston (+150%), Dallas (+44%) and San Francisco (+14%)
Among Adults 18-34 in Los Angeles (+174%), Houston (+338%), Dallas (+300%), Chicago (+36%), Phoenix (+33%), San Francisco (+91%) and Sacramento (+78%)
Among Persons 12-34 in Los Angeles (+188%), Houston (+254%), Dallas (+82%), Chicago (+27%), Phoenix (+30%), San Francisco (+112%) and Sacramento (+71%)
2010 vs. 2006 FIFA World Cup ™ Growth:
After the first two days of the 2010 FIFA World Cup™ coverage, viewership on Univision stations is out-pacing that of the first two days in the 2006 games in the following markets:
Among Total Viewers 2+ in Los Angeles (+64%), New York (+6%), Dallas (+50%), Chicago (+30%) and San Francisco (+133%)
Among Adults 18-49 in Los Angeles (+50%), New York (+22%), Dallas (+26%), Chicago (+70%) and San Francisco (+100%)
Among Adults 18-34 in Los Angeles (+100%), New York (+22%), Dallas (+29%), Chicago (+55%) and San Francisco (+113%)
Among Persons 12-34 in Los Angeles (+110%), New York (+25%), Dallas (+26%), Chicago (+15%) and San Francisco (+138%)
*2006 vs. 2010 comparison not available for Miami, Houston, Phoenix or Sacramento
(Source: Univision – The Nielsen Company, NSI ratings (6/11/10 and 6/12/10), live game across time zones, Live+SD)
