The company formerly known as Entercom is also the owner of a digital streaming app formerly known as Radio.com, and both now use the Audacy name.
While Audacy’s radio stations dominate the Audacy app found on smartphones and other devices, companies including Cox Media Group and Seven Mountains Media have partnered with Audacy to help bring their audio streams to the widest audience possible.
The nation’s leading media company focused on Black consumers has followed their lead.
Audacy has signed a content distribution partnership with Urban One, bringing their radio stations audio streams and on-demand content to the Audacy digital platform. Already, one can stream such stations as WKYS-FM in Washington from the Audacy app; localized advertising is heard pre-roll, based on information provided to Audacy from the user’s app.
The partnership is non-exclusive, as Urban One’s radio stations are also accessible via the TuneIn app and the iHeartRadio app.
This makes Urban One’s radio properties universally accessible across the three primary radio streaming apps found in the U.S.
Some 57 radio stations across 13 Urban One markets are now on the Audacy platform.
“This partnership underscores our unwavering commitment to amplifying diverse voices and delivering premier audio content to the communities in which we serve,” said Corey Podolsky, Vice President of Business Development at Audacy. “We’re delighted to unite with a power player in the audio space to expand and enhace our content offering and add dozens of dynamic brands to our library.”