USA Today expands its online empire


Gannett’s USA Today announced the acquisition of, a group of 12 product-review websites that provide comprehensive reviews for technology products such as digital cameras, camcorders and high definition televisions. Terms of the deal were not disclosed.

“USA Today’s acquisition of is an important step as we develop our integrated consumer media strategy. We believe this combination of our consumer technology coverage and access along with their reviews and audience will be a winning one for our customers,” said Dave Hunke, President and Publisher of USA Today. management will continue in their current roles and the company will remain in Boston, MA. “This acquisition by USA Today allows us to further our goals of creating a more transparent marketplace for consumers by providing them with the most accurate and unbiased product information available to make informed purchases,” said Robin Liss, founder, President and CEO of is described as providing “market-leading, comprehensive reviews in multiple categories.” Each site features standardized, lab-tested, scientific reviews and comparison tools that empower consumers with all the information they need before making a purchase. conducts its testing in dedicated facilities that feature lab quality imaging, acoustic and display testing equipment. “These objective, proprietary testing methods give a competitive edge with easy to understand reviews that compare products side-by-side,” said the USA Today announcement.

The network of technology review publications includes:,,,, as well as international editions. The network reaches an average of 1,000,000 monthly unique readers.

RBR-TVBR observation: It is all about content. This is unique content with real value to consumers – and to business buyers for that matter. Gannett will be able to provide with the capital to expand and lots of ways to link its reviews to USA Today and other Gannett websites.