Video communication engages two senses of our five: sight and sound. But how can we stimulate the other three with the existing digital technology? Longtime public relations pro and “Zoom expert” Rosemary Ravinal says it can be done through the memory of how things taste, feel and smell.
“Video calls favor what we see over what we hear by a ratio of 90 to 10 percent,” she says. “That is because 90 percent of the information transmitted to the brain is visual. We are wired to process and remember what we see more quickly and accurately than what we hear.”