Meet Hearst Television’s New D&I Leader


She’s led diversity, equity and inclusion initiatives at the United States Tennis Association (USTA) for 16 years.

Now, she’s joining the owner of such stations as WCVB-5 in Boston and KCRA-3 in Sacramento to serve as its first-ever D&I director.

Yasmine Osborn is joining Hearst Television, for the newly created position of Director of Diversity & Inclusion.

In her new role, Osborn, in partnership with corporate and local-market leadership across Hearst Television’s station group, will build upon diversity & inclusion (D&I) efforts already underway throughout the group, developing and leading new programs to recruit, support and advance a diverse workforce that represents the company’s markets, audiences and society as a whole.

Particular areas of focus will include employee resource groups, mentorship and sponsorship programs, training and development programs, external partnerships, and employee engagement utilizing opportunities such as cultural/heritage months and company town halls.

Osborn will partner with D&I leaders across other businesses of Hearst Television parent company Hearst in order to benefit from corporate initiatives and to share best practices.

“We established the director of diversity & inclusion role with the intention of building upon and growing our programs to cultivate a more diverse, equitable, and inclusive community for our employees,” Hearst Television SVP of Human Resources Katherine Barnett said. “We’ve already had encouraging initial success with efforts including town halls. Yasmine, who made a real difference at USTA, brings the right experience and vision to the important task of growing these programs and launching new efforts.”

Hearst Television President Jordan Wertlieb singled out Osborn’s “extensive experience, creativity and vision will clearly take our already strong efforts to the next level.”

Osborn has had a stellar career in collegiate tennis, leading her to a position at the USTA in Orlando.