In late 2018, New Mexico radio broadcasting company Vanguard Media attracted attention at the height of the Soft Adult Contemporary “Breeze” rollout at various corporate-controlled stations across the U.S.
The company led by Don Davis used the brand for a Smooth Jazz format airing on Santa Fe, N. Mex., stations, and to protect the city of Grants, N. Mex., from any brand encroachment Vanguard began simulcasting his “Breeze” on an FM in the city.
Now, Davis is cementing the brand in Grants by gaining full ownership through Vanguard of the Class C3 facility.