A 35+-year broadcasting industry veteran who has spent the last 21 years on Florida’s Panhandle has been selected to serve as General Manager of the four FM radio stations owned by John Caracciolo-led JVC Media.
Brenda Franco, who has been in Fort Walton Beach-Destin since 2000, will soon be in command of WECQ-FM “Q92,” WHWY-FM “Highway 98.1,” WWAV-FM “102.1 The Wave” and “Entertainment Talk” WZLB-FM “Florida Man Radio 103.1.”
She assumes her new role in September.
JVC recently became the licensee of the stations, taking over ownership from Community Broadcasters in a transaction that was forged by an investor switch.
Commenting on Franco’s arrival, JVC executive Shane Reeve said, “The addition of Brenda as our General Manager is a win for everyone in the market. Brenda’s success in sales management up and down the Emerald Coast is due to her incredible knowledge and passion for her clients, listeners, and the industry. I was always so impressed with Brenda during my earlier tenure in Fort Walton Beach and I am thrilled to have someone of her caliber on board with the JVC family.”
When asked about her move to JVC, Franco replied, “When the opportunity to team up with a company like JVC, which believes in focusing on local radio, came I knew JVC was where I wanted to be. There are great things ahead on the Emerald Coast as we focus on making a difference in our community, delivering great products to our listeners, and partnering to overdeliver to our clients.”
Franco has been a Key Account Manager for Cumulus Media’s Fort Walton Beach, Fla., cluster since May 2000. For three years prior to that, she was a Sales Manager for the former Capstar, which bought WXBM, WMEZ and WWSF (later WTKE) from Patterson Broadcasting.
