VCI Solutions will introduce Velocity, a new product, at this year’s NAB Show. Velocity is a real-time software solution that manages all Sales, Traffic, and Automation activities for broadcast and cable business operations. It provides a new way to manage the back-office business workflow; all while reducing operational costs and positively impacting the bottom line.
Velocity goes beyond integration of multi-vendor products using BXF. It is an end-to-end system that provides the control over all facets of the business operation. Another unique benefit that Velocity affords is the simplicity in working with one vendor partner for all service, support and training across the Sales, Traffic and Automation operations.
“We understand that the dynamics of the today’s market are constantly changing, especially given the economy compounded by diminishing advertising revenue,” said Sarah Foss, President/CEO of VCI Solutions. “It has become imperative for media companies to either gain revenue through new sources or reduce operational costs. Our new Velocity product is a necessary solution that will enable media companies to immediately eliminate costs and positively impact their bottom line ROI.”
VCI Solutions will be giving Velocity demos at the NAB Show by appointment only in their hospitality suite at the Renaissance Hotel. For more info see www.vcisolutions.com/2009nabshow.com