Veteran Radio Sales Leader Bob Lawrence To Retire


Bob Lawrence has announced his retirement from Revenue Development Resources after 54 years in the broadcasting industry.

A noted on-air talent, PD and GM, Lawrence is probably best known for his 14 years of duty at the Radio Advertising Bureau and his past six years at RDR.

Lawrence’s career started in Emporia, Kansas as an on-air personality. He continually grew his skillsets, rising to positions of PD and then GM, with stops in Kansas, Louisiana, Texas, and nationally on the ABC Radio Network.

Lawrence was then recruited by TM Century in Dallas, where his sales skills and ability to create long term relationships caught the attention of the RAB in 2000. He remained there until rejoining his former RAB colleague Mark Levy at Revenue Development Resources as Director of Sales in 2014.

“I have had the great privilege of working with Bob Lawrence for 13 years, first at the RAB and then with RDR,” Levy says. “During that time, he amazed me with his energy and the respect so many people in the industry had and continue to have for him. But even more than that, he never stopped learning, and he never was anything but nice to people. I know that last part is often brushed over, but it is truly something that made Bob stand out from so many others in this business. He’s been a cheerleader, a sounding board and a sage for so many people…the industry is certainly going to miss him!”

— Renee Cassis