ViacomCBS’s ‘Audio Footprint’ Scaled At IAB Podcast Upfront


The last time ViacomCBS had anything to do with audio, CBS Radio was a part of CBS Corporation, and a reunification of CBS and Viacom hadn’t yet been consummated.

Guess what? ViacomCBS is talking audio. Only, the discussion is fully focused on podcasts.

And, iHeartMedia is involved.

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