‘Hold’ On Viacom: Good Q2 Results Clouded By CBS Chatter


If it wasn’t for all of the discussion surrounding a reunification with CBS Corp. and whether or not Bob Bakish is in the mix, Viacom‘s just-released fiscal second quarter 2018 results would be greeted with widespread cheer, free of rumors and speculation.

The company’s earnings were ahead of consensus estimates, yet results were mixed. Brian Wieser, Senior Research Analyst of Advertising at Wall Street financial house Pivotal Research Group, dissected Viacom’s earnings and says that despite the so-so results, “many favorable new initiatives were described which could provide some optimism for the future of a standalone Viacom.”

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