Viant, Beachfront Partner Up For Programmatic Pact


Ad software firm Viant and convergent TV advertising platform Beachfront have integrated Beachfront’s linear and connected TV inventory into Viant’s Adelphic software.

With the integration, Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s linear TV inventory, which is enabled for real-time bidding.

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