JW Player, the leading video software and data insights platform, today announced it has appointed a Chief Technology Officer. The strategic hire, the company says, ‘will accelerate JW Player’s product innovation to meet the needs of a rapidly growing Digital Video Economy.”
Gaining the role is David LaPalomento.
“David has proven himself to be a visionary leader in both developing and scaling innovative video delivery products,” said Dave Otten, CEO and co-founder of JW Player. “I have no doubt that his expertise will strengthen our position as a leading force for innovation in the digital video industry. With his leadership, we will scale our engineering teams and bring new products to market that further empower customers with independence and control in the Digital Video Economy. We could not be more excited to have him on our team.”
LaPalomento enjoyed a decade-long tenure at Brightcove, where he led the overhaul of the company’s legacy data center-based architecture, replacing it with a scalable, cloud-native architecture. “His experience will be invaluable as JW Player rises to meet the explosive growth in demand for digital video since the pandemic began,” his new employer says.
JW Player’s data from over 12,000 publishers and broadcasters shows that video consumption has risen by nearly 50% since 2020 and by 28.6% since January 2021. “The growing demand has made it an imperative for organizations of all stripes, including fitness, e-commerce, sports and e-learning businesses, to develop a robust video strategy to engage their audience on the screen of their choice: web, mobile or connected TV,” JW Player says.
JW Player uses an API-driven video platform.